Surveys and data about what people are asking for are poor predictors of what people will actually buy. To come up with a new product that people really are going to buy, you need to identify a job that people want doing, and create a product that does that job better than any alternative.”It was also intended to help fire departments develop purchase specifications and purchase structural. that started.If you’re looking to sell any product. people. I mean, I don’t really want to go down this road, and many of you will.This week offers a mix of inspiration, clarity, purpose. and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.)So don’t just sell early, sell to at least 30-100 customers before you build your product. Keep the product simple (really simple) Imagine a graph. Risk is on the y axis and complexity of your product is on the x axis. The more features your product has the higher the likelihood that that the product will fail with customers.Ninja’s swaying power over his audience might not be enough to compel his audiences to purchase more Microsoft products.If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions. people research products. They compare competitors. Some 87% of buying decisions begin with research conducted online, usually on Amazon or Google. Product quality and seller reputation.Products that make or save money. people always want to make more money. If your product or service will help them earn more or save money they will always buy it. Even if your product is not directly connected to making money, it is always a good idea to explain how it can save money for them.When you actually sell early versions of your product or service (instead of customer surveys or pilots), you get real feedback instantly. people will either buy it or they won’t.
This video, https://www.youtube.com/watch?v=dGroBMtkZpU, can also be seen at https://www.youtube.com/playlist?list=PLVxKqITYsmUBlNg1GB6DaDupCiQnxhE3K.